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On the retail front, Ideas by Gul Ahmed offers fabrics and made-ups, ranging from home accessories to clothing. It not only provides fashion at great value, but also caters to various customer needs by offering a diverse product mix. This leads to a complete and enjoyable retail experience. As a result of this, the chain has expanded to 40 stores across Pakistan since its inception in 2003. The principal business activity of the Company is manufacture and sale of textile products.

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Telemart is the One of the Largest E-commerce marketplace in Pakistan having more than 300,000 products and is the only e-commerce brand to have an omnichannel presence i.e Online Marketplace & 39 Outlets across 26 cities and is now expanding nationwide. Under the leadership of Ahmed Rauf Essa Telemart became the only brand in Pakistan to win 2 National & 11 Global Awards.