LOFT Co. Ltd Information

Outfitters, Outfitters Junior, Bang and Ethnic are all brands of the parent company LOFT Co. Ltd. Established in 2003, and having its headquarters located in Lahore over an area of 170,000 sqft, LOFT Co. introduced the fast fashion business concept to Pakistan. LOFT Co. Ltd. has a long-standing commitment to sustainability. Indeed, the principle of sustainability is incorporated into every aspect of the company's business from product design to manufacturing and distribution. From its early days in 2003 as a manufacturer of knits and woven, it has expanded its product range and now specializes in design manufacture, marketing, and distribution of ready-to-wear apparel and accessories. Outfitters also established in 2003 as the retail arm of LOFT Co. Ltd. has grown to become the market leader in Pakistan with more than 85 stores spread over 24 cities. Initially Outfitters focused on Men's and Women's street smart fashion, however, a few years later in 2008 a brand for kids was launched by the name of Outfitters Junior and in 2011 a Women's Eastern Wear brand, Ethnic has been launched. Most recently Outfitters has opened its first Store outside Pakistan in Dubai and plans to add many other destinations to that list in near future.