Hitplay Media Information

Hitplay Media is the market leader in advanced, targeted streaming solutions. As a next-generation ASP, Hitplay offers cutting-edge video applications and services built on its state-of-the-art Cupid Targeted Technology platform. Cupid’s scalable servers deliver targeted video messages matched with on-demand streaming video content that has been tagged for Cupid insertions. The process is instant and transparent to the online viewer. Cupid enables companies to generate new revenue and improved ROI from their streaming initiatives. Founded in 1999, Hitplay has assembled a blue-chip team of partners and investors, which include IBM, Akamai Technologies, Cisco, Samsung and Garage.com. Hitplay Media is headquartered in Los Angeles, California. Targeted video message insertion helps content companies turn video streams into revenue streams. Built on Cupid Targeted Technology, Hitplay’s Cupid solution provides the only fully integrated, dynamic, and platform-independent streaming insertion service that meets the needs of media-rich websites, corporations, and marketers. By dynamically inserting targeted video ads into streams, Cupid maximizes a website’s revenue with every stream served and increases ROI through branding, eCommerce, and cross-promotion opportunities. In turn, Cupid’s targeting capabilities enable marketers to optimize their advertising expenditures by reaching desirable audiences through a compelling, interactive medium. Hitplay integrates a full suite of support tools and services into its Cupid solution. Web-based ArrowTrackTM Reporting and Campaign Management Tools provide real-time data and publishing capabilities to website and advertiser partners. For websites that wish to outsource their video ad sales efforts, Hitplay’s Advertising Sales team delivers global ad representation relationships. A professional Media Services group offers creative digital video production capabilities and ClientCare gives Cupid clients personalized attention, 24/7. It’s a complete, end-to-end package.