Hispanic Competitors

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels.

The premier source for authentic Latino cuisine, Goya Foods is the largest, Hispanic-owned food company in the United States. Founded in 1936 by Don Prudencio Unanue and his wife Carolina, both from Spain, the Goya story is as much about the importance of family as it is about achieving the American dream.

Chiquita is the world’s most recognized and loved banana brand and a global leader in fresh produce. With more than 20,000 employees across 25 countries, we have a presence in nearly 70 markets worldwide. Our core business is bananas, the world’s most famous fruit, and we are proud to be its most iconic brand. Naturally delicious, nutritious, and convenient, bananas are part of everyday life. Through the actions behind every Blue Sticker, we focus on delivering quality, innovation, and care from farm to table. At Chiquita, our mission is to make the world better by improving lives and caring for our planet. We believe in doing well while giving back, with respect for the environment, our people, and the communities we serve. Through our Being a Good Neighbor initiatives, we support local communities, and through our For the Greater Good commitments, we take action on global challenges that affect us all. Behind the Blue Sticker, we work relentlessly toward sustainable growth, ensuring our legacy is one of impact, responsibility, and care. For more information about Chiquita, visit www.chiquita.com.