Highlands Information

The Highlands Group is a B2B sales, marketing, and channel agency that has spent six decades helping brands grow in the channels that actually drive their business. We work at the distributor, on the marketplace, in the search results, and in the rooms where buyers make decisions, which is where most of B2B is still won and lost. Our clients are manufacturers and consumer brands selling into the office, janitorial, foodservice, hospitality, MRO, multi-family, facility services, and e-commerce channels. We bring sales and distribution, marketing and brand, and data and technology together under one accountable team, because the buyer's experience is integrated and the work that serves it should be too. Every engagement starts with a specific number we are going to move, agreed before the work begins, whether that's channel sales lift, conversion rate, contract value, or audience composition. When the work moves the number, we say so; when it doesn't, we say that too, and change the approach until it does. Six decades of relationships, results, and accountability are not a story you can manufacture. They are either there or they are not. Ours are there, and we put them to work for the brands we partner with.