HeyStephenHey Information

HeyStephenHey's Stephen Hey is a marketing and business development consultant working with games developers, publishers, educators and other organisations in the video games ecosystem. Services include: MARKETING & BRAND MANAGEMENT Devising marketing and brand strategy Creating realistic and comprehensive marketing plans Branding – name generation and testing, development of brand guidelines and materials Metadata – briefing, testing and optimising metatdata to create effective marketing materials Market Research – from desk based research to commissioning bespoke reports Pitching - preparing and presenting powerful pitches to platform holders, publishers and other parties Briefing and working with creatives, media agencies or other vendors to get the best possible results Social media, influencer and community briefing Cover for marketing managers or directors PRODUCT STRATEGY Creating product marketing ‘vision’ setting out market requirements and direction for games in development Creating ‘best practice’ for B2C or B2B marketing strategies Consumer profiling – describing a tangible target market for your product Determining marketing, PR and social angles during the development process Devising narrative structure for titles to drive marketing, pre and post launch In-game messaging and merchandising – best practice for maximum effectiveness Culturalisation of content and presentation assets for western audiences BUSINESS DEVELOPMENT Sourcing game content from developers around the world Mediating and negotiating contracts Representing publishers at events through talks, panels and one-to-one meetings CORPORATE & COMMERCIAL Corporate Identity – strategy and execution Relationship management, partnership building, and pitch creation Content discovery and curation Creation, structuring and mentoring of marketing teams Grant applications - writing marketing elements WORKSHOPS, MENTORING & EDUCATION A range of workshop and lectures