Herrstil Information

Herrstil.com is a fast-growing online store for men's accessories. With Sweden as its primary market, Herrstil was the first company to sell high quality shoe trees online, at a reasonable price. It quickly grew into the market leader for shoe- and clothing-care, and is continuously expanding into other product segments. Most recently, Herrstil launched its first shoe collection of high quality Goodyear welted shoes under its own new brand Myrqvist. The launch took place online via Kickstarter, and became the most funded fashion campaign in Sweden and 21st most funded campaign ever in Sweden.