Hello Competitors

Farmers today is a thriving, modern department store, with a large range of contemporary home and fashion merchandise. Proudly Kiwi owned Farmers operates in 59 department stores in rural and city locations around the country. We position ourselves as "Your Department Store" because our stores and product ranges are constantly updated to meet the changing needs of our customers ensuring the very best range of on-trend home and fashion merchandise. Have a look at our retail site to learn more about or amazing product ranges designed for the Kiwi consumer.

We’re celebrating 30 years of challenging the status quo of how clothing is made. Driven by the belief that nature has the answers, we provide natural performance alternatives to synthetic-based apparel, to create a healthier and more sustainable future for our species and the planet. This year, we launched our brand ambition to have 100% plastic-free materials by 2023. We relentlessly seek out new ways of doing things better and we’re passionate about making a difference. Want to join our flock? We like people who can think big and strategic and also aren’t afraid of hard work. We’re a community of passionate, authentic and adventurous achievers bringing natural apparel alternatives to the world, ethically and sustainably. icebreaker® is part of VF Corporation one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland®, Dickies®, Eastpak®, Kipling®, icebreaker®, Napapijri® and many more. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too.