HD Brows Competitors

Oh, hey! We’re Benefit Cosmetics. You know, the brand behind Benetint, The POREfessional, Hoola, BADgal BANG!, and probably at least one brow product in your bag (we are the world’s #1 brow brand*, after all). Founded in San Francisco in 1976 by trailblazing twin sisters Jean & Jane Ford during an era of rule-breaking revolution & free-flowing creativity, we’ve been making beauty radically feelgood with inventive solutions that pack a punch and serve a smile ever since. Today, we operate under luxury products group Louis Vuitton Moët Hennessy (LVMH) in more than 60 countries, with 3,000+ boutiques & service destinations (and growing!), plus 5,000+ trained Brow & Beauty experts worldwide. We believe beauty should lift us up, never bring us down. To us, beauty is all about feeling good, saying yes to what brings us joy, and forgetting the rest. At Benefit, we live by four pledges: to have fun, make our own rules, build real connections, and always invent creative solutions to unmet beauty needs. Everyone is welcome here, and we’re committed to driving positive change worldwide. From creating global Employee Resource Groups to advancing sustainable packaging & practices, to giving back to women & girls through our Bold is Beautiful philanthropy program, we’re as passionate about doing good as feeling good. Our people are our #1 priority. 💖 As a certified Great Place to Work in 34 countries (and counting!), the well-being, happiness, and growth of our teams come first. From flexible work conditions and health & wellness benefits to global career opportunities and access to LVMH resources (and employee sales 😊), we’re focused on helping our teams grow & make an impact—with plenty of perks along the way. So, whether you want a beauty solution you can trust, you’re on the hunt for your dream job, or you just need a laugh, we’ve got what you need to feel good at Benefit. Because feeling good is always a good look.

Anastasia Soare is widely referred to as the Beauty Innovator and The Definitive Brow and Eye Expert. Over the years she has achieved iconic status in the beauty industry for her unique way of shaping the eyebrows and enhancing the eye area. While working as an esthetician at several prestigious beauty salons in Beverly Hills, Anastasia developed her own specific Golden Ratio™ technique behind the science of shaping eyebrows and helping to enhance the overall eye area, in addition to her other skincare services. With her extremely loyal following and the growing buzz behind her brow shaping techniques, Anastasia opened her first full service salon on Bedford Drive in Beverly Hills, aptly named Anastasia Beverly Hills, in 1997. The success of her first salon led her to opening a second full service salon in Brentwood, CA in 2010. Anastasia has also extended her reach with Anastasia Brow Studios at select Nordstrom, Sephora and International locations, and with the creation of her exclusive brow products and the first to market clinically and consumer tested makeup line.

NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.