We are Kindred. An independent PR and comms agency making positive change.
Positive change has been our focus for 25 years. It runs through everything we do, like a message through a stick of rock.
For us, positive change is serious business.
Successful organisations recognise that a strong purpose and strong performance aren’t mutually exclusive. We work with brands and organisations that want to achieve both. And want to do so authentically.
We’ve used purpose-based thinking to tackle loneliness, reduce food waste, prevent fraud and increase EV purchasing.
We’re serious about creating campaigns that have the power to improve the lives of people, strengthen communities, boost business performance, and enhance the wellbeing of the world.
And we’re serious about how we do it. Our committed team and progressive culture set the standard for how a responsible agency should be run.
Curiosity. For over 60 years it has been the driving force that enables us to solve our clients' business problems. Curiosity has constantly rejuvenated our approach and enabled us to create unexpectedly different ideas.
A national integrated agency that promises to build sales overnight and brands over time, we put our client’s business objective at the heart of our own.
Our 170 sector specialists and discipline experts speak in our client’s language, knowing their environment and marketplace with an understanding of the challenges and insights from the start. Whether being challenged with changing behaviours in society, driving engagement with the business world or creating connections with consumers, we are already immersed into their worlds.
We are proud to have an average client tenure of 10 years with some of the best in the business including P&G, Coca-Cola, Mitsubishi, The Welsh Government, Npower, Nationwide Building Society and UCAS.
If nobody notices your advertising, is it even advertising?
People see around 360 ads every day. Most are skipped, scrolled, flicked or walked past. Blah-vertising. Meh-vertising. Beige-vertising.
It’s time to ban bland insights. Cull dull copy. Banish boring design. And give beige a good poke in the eye.