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If nobody notices your advertising, is it even advertising? People see around 360 ads every day. Most are skipped, scrolled, flicked or walked past. Blah-vertising. Meh-vertising. Beige-vertising. It’s time to ban bland insights. Cull dull copy. Banish boring design. And give beige a good poke in the eye.

Cogent Questions

The Cogent annual revenue was $15.2 million in 2026.

Ian Gathard is the Chief Executive Officer of the Cogent group of Cogent.

80 people are employed at Cogent.

The NAICS codes for Cogent are [54, 5418, 541810, 541, 54181].

The SIC codes for Cogent are [731, 73].

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