Happyplaytime Competitors

Crayola has inspired children to express their creativity since 1903. Each day Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Join our team and be part of an iconic brand that develops colorful, innovative, quality art products that are loved by families and preferred by teachers. Our company culture is mission focused, encourages fun, collaboration, transparency, helping others, and a never give up attitude. The company began when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885. A Hallmark company, Crayola has called Lehigh Valley, Pennsylvania, its home for over 120 years. Today, the company’s world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of The Crayola Experience, our interactive brand experience where families can enjoy a day of creative fun and see how we make our iconic Crayola crayons. We work every day to create a culture of inclusion – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee can be their very best. We believe our workforce benefits from a broad spectrum of diverse ideas and perspectives and enables us to understand our consumers better. Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love.

Melissa & Doug Purposeful Play & Discovery From classic wooden and developmental toys to pretend play, puzzles, and arts & crafts, Melissa & Doug products inspire the kind of kid-powered, purposeful play that builds the skills and confidence for children to thrive. Because the way kids play today shapes who they will become tomorrow. Recognized by parents as the #1 preschool brand for wooden and sustainable toys,* Melissa & Doug is committed to its vision of making timeless, sustainable toys for a thriving and inclusive world. Melissa & Doug is a wholly owned subsidiary of Spin Master Corp. (TSX: TOY), a leading global children's entertainment company. *Source: Leger 360 Claims Research, March 2026 Learn more at MelissaAndDoug.com.

The story of American Girl started in 1986 with Pleasant Rowland, a writer and retired teacher from Chicago with a brilliant idea. Pleasant found inspiration to create educational dolls with historic backstories after a visit to Colonial Williamsburg, Virginia. Originally known as Pleasant Company, American Girl started with sending out catalogues until we opened our first retail location in Chicago in 1996. Pleasant Company was purchased by Mattel in 1998 and renamed American Girl in 2003. American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and helps develop her strength of character. American Girl has earned the loyalty of millions and the praise and trust of parents and educators. With best-selling lines including Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™, American Girl sells products through its award-winning catalogue, on americangirl.com, and in its proprietary U.S. experiential retail stores. American Girl is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.americangirl.com or connect with American Girl on YouTube and Facebook.