happi Information

Happi covers what goes into beauty, personal care and household care products: the ingredients, formulation science, manufacturing and market trends behind them. For more than 60 years, our readers have been the chemists, formulators, product developers, marketers and executives at companies that manufacture skin care, hair care, sun care, color cosmetics, oral care, deodorants, fragrance, laundry and home care, and industrial and institutional (I&I) cleaning products. Coverage includes: Ingredients and formulation, from surfactants, emollients and actives to preservatives and fragrance Market trends and consumer demand across beauty, personal care and household categories Regulatory change affecting cosmetics and cleaning products Contract manufacturing, private label and production Sustainability and ingredient transparency What we publish: Happi magazine, with a qualified circulation of 16,000 E-newsletters reaching 26,000+ subscribers happi.com, with news, features, analysis, trends and insights for 930,000+ users a year Original research, including the annual Happi Top 50 report and industry surveys Happi’s Buyers’ Guide and Contract Manufacturing/Private Label directory at happi.com, where brands can source raw material, packaging and manufacturing partners by capability and find qualified suppliers Webinars, podcasts and video For R&D, formulation, product development and marketing professionals: follow for the science, market data and industry news that shape your next launch. For ingredient suppliers, contract manufacturers and service providers: R&D/formulation professionals and corporate management make up nearly 60% of our qualified readers. Happi reaches the people who choose what goes into the formula. Happi is published by Rodman Media (rodmanmedia.com). Paid media, strategy and content marketing services are available via Rodman Ignite (rodmanignite.com), our in-house agency of strategists, marketers and creators.