Hammock Information

Hammock was founded in 1991 and has spent decades serving healthcare organizations. Under new ownership since 2022, the agency has sharpened its focus specifically on B2B healthcare growth, built around a belief that this industry deserves a better approach to marketing. One developed from the inside, not adapted from general principles. Healthcare is a hard market to break through. Long sales cycles. Layered buying committees. Buyers who are skeptical and slow to trust. What works here is deep industry knowledge applied with precision to the specific challenges of this market. Most of the teams we work with are not struggling because of lack of effort. They are working without full visibility into what is actually driving or stalling their growth. That means plans that are not built around the right priorities, and investments spread across the wrong things. We built Velocity Score with a team of partners to solve that. A diagnostic framework that looks at every stage of the B2B healthcare customer journey, scores performance across what matters most, and translates that into a prioritized plan focused on momentum. Proper diagnosis first. Then a plan built from what we find. AI powers the process. Senior healthcare veterans do the thinking. For teams that need execution support, we provide a curated group of senior healthcare marketing specialists who slot in alongside what they already have. The hire you could never make, finally available.