Hammock Information

Hammock helps healthcare organizations align strategy and execution to ensure marketing drives tangible progress. Since 1991, we have specialized in helping healthcare SaaS, provider organizations, and services firms navigate complexity, regulation, and multi-stakeholder buying journeys. How we help: -Velocity (strategy + clarity): Our research-driven system for diagnosing what’s holding growth back and defining clear next moves. Velocity creates shared priorities, sharper positioning, and a practical marketing blueprint grounded in real-world healthcare constraints. - Fractional CMO Leadership: Hands-on senior marketing leadership when teams need coordination, prioritization, and execution — not just strategy decks. We help connect vision to action and keep work aligned across teams and partners. - Execution & Activation: Messaging and positioning, content and demand support, sales enablement, campaign planning, website and launch support — always grounded in healthcare realities and focused on progress. Engagements often start with Velocity and evolve into ongoing leadership or targeted execution. Led by John Lavey, who has guided nearly 100 healthcare organizations, we specialize in turning insights into action for growth-stage teams facing multi-stakeholder journeys. Our clients typically come to us when marketing feels busy but progress feels slow. We bring decades of experience in healthcare journalism, strategy, and marketing. We specialize in helping teams clarify their positioning and turn insights into action across both B2B and B2C sectors. Let’s talk through what you’re navigating.