At Half Caked, our story begins with a deep sisterly bond and a shared dream. Founded by two sisters Nicole and Erica, the name Half Caked is a tribute to creating two unique halves of a whole. Our fun and whimsical designs take inspiration from shared treasures growing up together. We understand that makeup should never compromise your skin's health, so naturally, we have prioritized vegan and cruelty-free products with clean beauty options. Each sister has personally struggled with skin issues, and our formulations are a testament that all faces remain happy and healthy. Join us on this journey as we honor the beauty of lifelong friendship and sisterhood through our brand dedicated to elevating your daily routine. Half Caked is more than just makeup; it's a celebration of the bond between women and the power to inspire.
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Half Caked Questions
The Half Caked annual revenue was $3 million in 2026.
Matthew Masifilo is the CMO of Half Caked.
3 people are employed at Half Caked.
Half Caked is based in Sarasota, Florida.
The NAICS codes for Half Caked are [446, 45, 4461, 44612, 456, 44].
The SIC codes for Half Caked are [594, 508, 59, 50].
Top Half Caked Employees
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Matthew Masifilo
Chief Marketing Officer at Half Caked
Tampa, FL, US11 -
Nicole Masifilo
Founder at Half Caked
Tampa, FL, US11 -
Erica Thompson
Chief Operating Officer at Half Caked
Sarasota, FL, US12
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