Guides: Infrastructure for Navigating Complexity Together We're living through a moment when the old maps don't match the terrain anymore. Leaders navigate AI disruption, institutional transformation, and geopolitical upheaval—often in isolation, projecting certainty while carrying profound uncertainty. Guides builds infrastructure so people don't have to navigate complexity alone. What We Build: Path - Peer leadership cohorts that combine expert facilitation, distinguished guests, and small consistent groups (5-7 people) designed to become professional lifelines. For executives, founders, and advisors navigating without a map. Guidebook - Documentation and knowledge-sharing platforms that help organizations capture and share what they're learning as they adapt. Beacon - Privacy-focused community alert systems that help neighborhoods, associations, and organizations stay connected during emergencies and transitions. Custom Programs - We partner with organizations—alumni networks, professional associations, accelerators, corporations—to build peer infrastructure for their communities. Not events. Not content. Actual ongoing peer support. Our Philosophy: During times of fundamental change, expertise matters less than companionship. The thing that helps isn't another framework or hot take—it's knowing someone else gets it, and walking together. We create the conditions for that to happen: software, facilitation, spaces, and practices that turn isolation into collective sense-making. Because nobody should have to navigate the unknown alone.
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The Guides.co annual revenue was $1 million in 2026.
Scott Annan is the Co-Founder of Guides.co.
1 people are employed at Guides.co.
Guides.co is based in Ottawa, Ontario.
The NAICS codes for Guides.co are [511, 513, 51, 5111].
The SIC codes for Guides.co are [274, 27].