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Guideline is now part of Gusto. We’ve joined forces to create a seamless and unified payroll and 401(k) experience. We believe everyone should have a simple, affordable way to save for retirement. Our 401(k) plans are low cost and highly automated. This makes it easy for companies to offer a valuable benefit—and easy for people to invest in their financial future. For informational purposes only. Should not be considered investment or tax advice.

Guideline Questions

The Guideline annual revenue was $180.4 million in 2026.

Jeremy Caballero is the Co-founder, Chief Product Officer of Guideline.

95 people are employed at Guideline.

Guideline is based in Burlingame, California.

The NAICS codes for Guideline are [5251, 52, 52511, 525, 525110].

The SIC codes for Guideline are [637, 63].

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