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Guideline Information

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Guideline is now part of Gusto. We’ve joined forces to create a seamless and unified payroll and 401(k) experience. We believe everyone should have a simple, affordable way to save for retirement. Our 401(k) plans are low cost and highly automated. This makes it easy for companies to offer a valuable benefit—and easy for people to invest in their financial future. For informational purposes only. Should not be considered investment or tax advice.

Website https://www.guideline.com
Revenue $180.4 million
Funding $337 million
Employees 133 (97 on RocketReach)
Founded 2015
Address 1412 Chapin Avenue, Burlingame, California 94010, US
Phone +1 949-582-5001
Industry Finance, Financial Services, Finance General, 401(k), Personal Finance, Company Benefits, Startups, Investment, Retirement
Web Rank 211513
Web Visits 152930
Keywords Retirement Planning, 401k, Retirement Savings, Pension Plans, Employee Benefits, Financial Planning, Investment Platform, Retirement Accounts, Automated Investing, Low Cost Investing, Retirement Solutions, 401k Administration, Small Business Retirement, Retirement Services, Defined Contribution Plans, Financial Wellness, Employee Retirement, Retirement Management, Investment Management, Fiduciary Services
Competitors Schwab Advisor Services, Paychex, Ally, T. Rowe Price, Betterment, Human Interest, John Hancock Investment Management, Employee Fiduciary, ForUsAll, RRG, Inc +42 more (view full list)
SIC SIC Code 637 Companies, SIC Code 63 Companies
NAICS NAICS Code 525110 Companies, NAICS Code 52 Companies, NAICS Code 525 Companies, NAICS Code 5251 Companies, NAICS Code 52511 Companies

Guideline Questions

The Guideline annual revenue was $180.4 million in 2026.

Jeremy Caballero is the Co-founder, Chief Product Officer of Guideline.

97 people are employed at Guideline.

Guideline is based in Burlingame, California.

The NAICS codes for Guideline are [525110, 52, 525, 5251, 52511].

The SIC codes for Guideline are [637, 63].

Top Guideline Employees

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