GuideGTM Information

Operator-led go-to-market for early-stage healthcare founders. GuideGTM is a fractional Head of Sales practice for early-stage healthcare startups. Built on 14 years of healthcare sales experience across Allergan, Capsule, Sesame, quip, Calibrate, and Canid — not retrofitted SaaS playbooks. Most "fractional" GTM advisors come from B2B SaaS and try to apply those frameworks to healthcare. We work in the other direction, bringing built-in healthcare sales fluency to early-stage startups with operator-grade execution. Two engagement types: GTM Sprint (4-6 weeks) A focused diagnostic and motion-design engagement. We pressure-test your current motion, identify the highest-leverage moves, and deliver a documented playbook your team can run. Fractional Head of Sales (3-6 months) Embedded operator engagement. We run your sales motion alongside you: closing deals, building the playbook, and hiring your first AE. Most engagements end with a permanent hire walking in the door. Built for founders selling into providers, pharma, payers, and pharmacies. guidegtm.com