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SheaMoisture: Black founded & Black Led Certified B Corp Hair & skin care made with fair trade ingredients and love SheaMoisture is the legacy of founder and CEO Richelieu Dennis’ grandmother Sofi, who sold handcrafted shea butter soaps and salves in Sierra Leone to support her family, after she was widowed at a young age. Sofi became known as a healer throughout the countryside, and taught her recipes to her Richelieu. Nubian Heritage had its humble beginnings in Harlem. After graduating from college, Richelieu and his best friend, Nyema Tubman, began selling their culturally authentic creations in Harlem as street vendors. Guided by the legacy of ancient Nubia, the world's first melting pot, we remix global healing traditions into modern wellness solutions. Though our purpose-driven Community Commerce business model, SheaMoisture ethically sources shea butter from 15 women’s co-ops in Northern Ghana. We don’t just buy the women’s raw materials — we help them develop self-sustaining businesses. An ethical wage premium is paid to these enterprising women, and they become our partners, not just our suppliers. With their rise in income, they experience greater health, access to education and the benefits of financial freedom.

Pat McGrath Labs Straight from the Lab – where unadulterated experimentation meets raw glamour. A rule-breaking playground for the world’s most influential and sought-after makeup artist, Pat McGrath, to introduce divinely disruptive discoveries. Cult products that define future trends; instant addictions for the bold and obsessed. The only rule? Use Without Caution.

Sold in over 2,000 locations worldwide to include Ulta Beauty, Target, CVS, and more, Beauty Bakerie is a rapidly growing cosmetics firm with a strong social media presence. The firm has amassed more than 1M followers across all social channels with more than $14M in venture capital raised to date. Beauty Bakerie was San Diego’s fastest-growing private company from 2015 - 2017. In 2019, the firm made Fortune 500 list for the fastest-growing private company coming in at 434. Headquartered out of San Diego, the company has a team of 25 employees and has been recognized by top tier publications to include Allure, Cosmopolitan, Essence, Huffington Post, Teen Vogue as a 2016 Beauty Game Changer, Elle, Byrdie, Nylon and Buzzfeed. In 2019, Glamour named Cashmere Nicole, "The New Age CEO" with a full feature. With its very own 501(c)3 the brand provides full support to orphaned children across Uganda, Indonesia and Tanzania.