Gretchen Hoffman Email & Phone Number

Growth Marketing Leader @ FactorLab, Inc.

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Gretchen Hoffman Location

Boston, MA, US

Gretchen Hoffman Work

Growth Marketing Leader @ (September 2026 - Present)
Marketing Leader, AI GTM Transformation and Growth @ G. HOFFMAN Marketing Consulting (June 2024 - September 2026)
VP, Growth Marketing @ (August 2025 - May 2026)
Vice President, Digital Strategy and Performance Marketing @ (January 2025 - April 2025)
Head of Demand Generation and Digital Marketing, Healthcare Identity Data Management @ (November 2021 - June 2024)
Global Marketing and Demand Generation Leader, Content Delivery Networks @ (March 2020 - November 2021)
Head of Demand Generation and Digital, MSP IT Solutions and Security @ (January 2019 - February 2020)
VP of Marketing and Senior Principal @ (April 2016 - June 2018)
VP of Marketing @ (November 2014 - April 2016)
VP, Global Lead Generation and Field Marketing @ (October 2012 - September 2014)
VP, Global Lead Generation and Field Marketing @ (August 2002 - July 2012)

Gretchen Hoffman Education

Ohio Wesleyan University
BFA (Art & Business)
Fairleigh Dickinson University
MBA (Marketing & International Biz)
University of California, Berkeley
Direct Marketing & Special Events Certifications (Direct Marketing)
Westwood High School

Gretchen Hoffman Skills

B2B Marketing Strategy
Marketing Mix Modeling
Marketing Strategy
Lead Generation
Field Marketing
Channel Marketing
Social Media
Leadership Development
Marketing Automation
CRM
Marketing Communications
Change Management
Mobile Marketing
Cloud Marketing
Web Marketing
Online Marketing
Events & Trade Shows
Sales Enablement
Multi-channel Marketing
Start-ups
ABM
AI
Account Segmentation
Advertising Campaigns
Analytical Skills
Artificial Intelligence (AI)
B2B
B2B Marketing
B2B SaaS Marketing
Business Alliances
Business Metrics
Call Centers
Campaign Effectiveness
Campaign Execution
Channel Partners
Cloud Computing
Co-marketing
Corporate Events
Cross-functional Team Leadership
Customer Experience
Customer Relationship Management (CRM)
Cyber-security
Demand Generation
Digital Channels
Digital Marketing
Digital Strategy
Driving Results
Enterprise Software
Events
Executive Leadership
Executive Team
Executive Team Member
Generative AI
Global Demand Generation
Go-to-Market Strategy
Growth Initiatives
Growth Marketing
Growth Strategies
Healthcare
High Sense of Urgency
Integrated Marketing
Integrated Marketing Campaigns
Key Performance Indicators
Leadership
Machine Learning
Management
Marketing
Marketing Agencies
Marketing Budget Management
Marketing Leadership
Online Lead Generation
Performance Marketing
Presentation Skills
Presentations
Product Management
Product Marketing
Revenue Marketing
SaaS
Sales
Sales Process
Salesforce.com
Selling
Social Media Marketing
Software as a Service (SaaS)
Strategic Marketing Management
Strategic Partnerships
Strategy
Team Leadership
Team Management
Telecommunications
Trade Shows
Website Optimization
Customer Relationship Management Crm
Cross Functional Team
Start Ups
Events and Trade Shows
Branding
Cloud
Cross Functional Team Leadership
Go to Market Strategy
Multi Channel Marketing
Customer Relationship Management

Gretchen Hoffman Summary

Gretchen Hoffman, based in Boston, MA, US, is currently a Growth Marketing Leader at FactorLab, Inc.. Gretchen Hoffman brings experience from previous roles at G. HOFFMAN Marketing Consulting, Aspect Software, Brightcove and Verato. Gretchen Hoffman holds a BFA in Art & Business @ Ohio Wesleyan University. With a robust skill set that includes B2B Marketing Strategy, Marketing Mix Modeling, Marketing Strategy, Lead Generation, Field Marketing and more. Gretchen Hoffman has 3 emails and 2 mobile phone numbers on RocketReach.