Marketing Leader, AI GTM Transformation and Growth @ G. HOFFMAN Marketing Consulting (June 2024 - September 2026)
VP, Growth Marketing @ (August 2025 - May 2026)
Vice President, Digital Strategy and Performance Marketing @ (January 2025 - April 2025)
Head of Demand Generation and Digital Marketing, Healthcare Identity Data Management @ (November 2021 - June 2024)
Global Marketing and Demand Generation Leader, Content Delivery Networks @ (March 2020 - November 2021)
Head of Demand Generation and Digital, MSP IT Solutions and Security @ (January 2019 - February 2020)
VP of Marketing and Senior Principal @ (April 2016 - June 2018)
VP of Marketing @ (November 2014 - April 2016)
VP, Global Lead Generation and Field Marketing @ (October 2012 - September 2014)
VP, Global Lead Generation and Field Marketing @ (August 2002 - July 2012)
Gretchen Hoffman Education
Ohio Wesleyan University
BFA (Art & Business)
Fairleigh Dickinson University
MBA (Marketing & International Biz)
University of California, Berkeley
Direct Marketing & Special Events Certifications (Direct Marketing)
Westwood High School
Gretchen Hoffman Skills
B2B Marketing Strategy
Marketing Mix Modeling
Marketing Strategy
Lead Generation
Field Marketing
Channel Marketing
Social Media
Leadership Development
Marketing Automation
CRM
Marketing Communications
Change Management
Mobile Marketing
Cloud Marketing
Web Marketing
Online Marketing
Events & Trade Shows
Sales Enablement
Multi-channel Marketing
Start-ups
Call Centers
Integrated Marketing
Business Alliances
Trade Shows
Events
Product Marketing
Product Management
Marketing
Enterprise Software
Telecommunications
Strategy
SaaS
Go-to-market Strategy
B2B
Demand Generation
Channel Partners
B2B Marketing
Customer Experience
Management
Strategic Partnerships
Corporate Events
Selling
Sales Process
Cross-functional Team Leadership
Social Media Marketing
Salesforce.com
Sales
Cloud Computing
Customer Relationship Management (CRM)
Customer Relationship Management Crm
Cross Functional Team
Start Ups
Events and Trade Shows
Branding
Cloud
Cross Functional Team Leadership
Go to Market Strategy
Multi Channel Marketing
Customer Relationship Management
Gretchen Hoffman Summary
Gretchen Hoffman, based in Boston, MA, US, is currently a Growth Marketing Leader at FactorLab, Inc.. Gretchen Hoffman brings experience from previous roles at G. HOFFMAN Marketing Consulting, Aspect Software, Brightcove and Verato. Gretchen Hoffman holds a BFA in Art & Business @ Ohio Wesleyan University. With a robust skill set that includes B2B Marketing Strategy, Marketing Mix Modeling, Marketing Strategy, Lead Generation, Field Marketing and more. Gretchen Hoffman has 3 emails and 2 mobile phone numbers on RocketReach.
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