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Gretchen Hoffman Location
Boston, MA, US
Gretchen Hoffman Work
2026 -now Growth Marketing Leader @
2024 -2026 Marketing Leader, AI GTM Transformation and Growth @ G. HOFFMAN Marketing Consulting
2025 -2026 VP, Growth Marketing @
2025 -2025 Vice President, Digital Strategy and Performance Marketing @
2021 -2024 Head of Demand Generation and Digital Marketing, Healthcare Identity Data Management @
2020 -2021 Global Marketing and Demand Generation Leader, Content Delivery Networks @
2019 -2020 Head of Demand Generation and Digital, MSP IT Solutions and Security @
2016 -2018 VP of Marketing and Senior Principal @
2014 -2016 VP of Marketing @
2012 -2014 VP, Global Lead Generation and Field Marketing @
2002 -2012 VP, Global Lead Generation and Field Marketing @
Gretchen Hoffman Education
Ohio Wesleyan University
BFA (Art & Business)
Fairleigh Dickinson University
MBA (Marketing & International Biz)
University of California, Berkeley
Direct Marketing & Special Events Certifications (Direct Marketing)
Westwood High School
Gretchen Hoffman Skills
B2B Marketing Strategy
Marketing Mix Modeling
Marketing Strategy
Lead Generation
Field Marketing
Channel Marketing
Social Media
Leadership Development
Marketing Automation
CRM
Marketing Communications
Change Management
Mobile Marketing
Cloud Marketing
Web Marketing
Online Marketing
Events & Trade Shows
Sales Enablement
Multi-channel Marketing
Start-ups
Call Centers
Integrated Marketing
Business Alliances
Trade Shows
Events
Product Marketing
Product Management
Marketing
Enterprise Software
Telecommunications
Strategy
SaaS
Go-to-market Strategy
B2B
Demand Generation
Channel Partners
B2B Marketing
Customer Experience
Management
Strategic Partnerships
Corporate Events
Selling
Sales Process
Cross-functional Team Leadership
Social Media Marketing
Salesforce.com
Sales
Cloud Computing
Customer Relationship Management (CRM)
Customer Relationship Management Crm
Cross Functional Team
Start Ups
Events and Trade Shows
Branding
Cloud
Cross Functional Team Leadership
Go to Market Strategy
Multi Channel Marketing
Customer Relationship Management
Gretchen Hoffman Summary
Gretchen Hoffman, based in Boston, MA, US, is currently a Growth Marketing Leader at FactorLab, Inc.. Gretchen Hoffman brings experience from previous roles at G. HOFFMAN Marketing Consulting, Aspect Software, Brightcove and Verato. Gretchen Hoffman holds a BFA in Art & Business @ Ohio Wesleyan University. With a robust skill set that includes B2B Marketing Strategy, Marketing Mix Modeling, Marketing Strategy, Lead Generation, Field Marketing and more. Gretchen Hoffman has 3 emails and 2 mobile phone numbers on RocketReach.
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