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Green Rabbit is the trusted cold chain logistics provider for fast, safe, sustainable fulfillment and delivery of perishable goods and groceries. The company’s proprietary technology automates and manages the entire supply chain process, enforcing SQF Level 3 certification and industry best practices to ensure that heat-sensitive items are delivered fresh, cost-effectively, and in an environmentally conscious manner. Initially started as Candy.com, co-founders Greg Balestrieri and Joe Melville later re-branded to Green Rabbit, expanding the business beyond candy and into perishable and frozen food. Today, six of the ten largest retailers in the U.S. and four of the ten largest global food and beverage manufacturers rely on Green Rabbit to maximize the value of their digital food delivery initiatives. Green Rabbit is headquartered in Braintree, MA and backed with a minority investment from Guidepost Growth Equity.

Green Rabbit Questions

The Green Rabbit annual revenue was $60.8 million in 2026.

Dennis Chu is the Chief Quality Officer of Green Rabbit.

111 people are employed at Green Rabbit.

Green Rabbit is based in Braintree, Massachusetts.

The NAICS codes for Green Rabbit are [49312, 49, 493, 4931, 493120].

The SIC codes for Green Rabbit are [42, 422].

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