POPSUGAR is the #1 most engaged-with Women’s Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].
Scary Mommy is the biggest parenting media brands in the U.S., especially popular among millennial moms and regularly reaching over 100 million people each month on social alone. Millions of unique women, united by motherhood.
Scary Mommy is part of Some Spider, a digital media & entertainment company backed by Marc Lore and Vinit Bharara and led by a team that includes the former co-founder of Diapers.com (sold to Amazon), the head of digital at The New York Times and the Entertainment Industry Manager at Facebook.