Grace Bros was an Australian department store chain, founded in 1885. It was bought by Myer (later Coles Myer) in 1983. There were 25 stores across New South Wales and the Australian Capital Territory plus a few in Victoria, until they were re-branded under the Myer name in 2004. Well known media personality Deborah Hutton was the face of Grace Bros for 10 years between 1984 and 1994 and employed slogans such as "Sure to get it at Grace Bros", "We are all the things you are", "We care about you" (pre-Coles Myer slogans) and "imagine more" to the tune of American singer Ultra Nate's "Free" (independent slogan used from 1998-1999). Other slogans during Coles Myer pwnership include "That's Grace Bros for you" (1991-1994), "Great prices and more at your Grace Bros store", "where else" (1999-2002), "Grace Bros is..." (2002) and the long-running Myer slogan still in use to this day, "My Store Grace Bros" (1995-1996 and again from 2002 up until the store's rebranding in 2004).
| Website | http://www.gracebros.com.au |
| Revenue | $1 million |
| Employees | View employees |
| Address | Penrith Plz High St, Penrith, New South Wales 2750, AU |
| Phone | +61 3 9796 5155 |
| Industry | Department Stores, Shopping Centers & Superstores, Retail |
| Competitors | MYER, Target Australia, Kmart Australia Limited, Officeworks, JB Hi-Fi, BIG W, The Good Guys, David Jones, Spotlight Ltd, Hillmark +45 more (view full list) |
| SIC | SIC Code 53 Companies, SIC Code 5311 Companies, SIC Code 531 Companies |
| NAICS | NAICS Code 455 Companies, NAICS Code 45 Companies, NAICS Code 452 Companies |
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Grace Bros Questions
The Grace Bros annual revenue was $1 million in 2026.
Grace Bros is based in Penrith, New South Wales.
The NAICS codes for Grace Bros are [455, 45, 452].
The SIC codes for Grace Bros are [53, 5311, 531].
