Gpl Information

GPL is a specialist Brand Aesthetics Agency. Brand Aesthetics is the link between brand architecture, strategy and communication. It is the development of an enduring visual genealogy for a brand that transcends geography, language restrictions and campaign lifespans. Simply put, it is the construction of a brand's visual expression, key identity and communication foundation and is at the core of what we do. Brand Aesthetics closes the gap between various everyday creative brand expressions. A design agency may be briefed to develop a packaging range that has a particular graphic language which is an expression of its heritage, values and core positioning- while another agency is simultaneously briefed on a supporting communications campaign. A gap is inevitably created between the two, missing the fundamental brand expression that should underpin the creative delivery. This is the gap that GPL specialises in. We develop brands from the ground up. We create identities and visual language systems that codify the brand into multiple expressions from packaging, communication, retail & event design to digital ; allowing brands to explore their deeper meaning and develop a future-proof visual language. We have over 15 years of experience building and crafting global brands, bringing this fresh approach to creating the link between brands and consumers, creating lasting relationships.