goodr Information

At goodr, we’re recklessly committed to fun…blah, blah, blah, sunglasses. Guided by our four Fs, Fun, Fashionable, Functional, and ‘Ffordable, we create and sell Active Eyewear for Anyone. Whoever you are, however you move, whenever joy finds you, goodrs move with you. Founded in 2015 as a running brand, we have since evolved into an active eyewear brand, designing classic, fashion, and performance sunglasses, winter goggles, prescription shades, cases, and the occasional absurd accessory when the moment calls for it. Our products are available on goodr.com, The goodr Cabana on Abbot Kinney in Los Angeles, and at leading national retailers including REI, Fleet Feet, Dick’s Sporting Goods, Public Lands, Scheels, and Target. At our core, we exist to give you permission to be unabashedly yourself…unless you’re an asshole. We believe accessibility creates connection, and connection gives people the freedom to show up as they are. Featured in Runner’s World, Outside, Men’s Health, Women’s Health, Bicycling, and GQ, our products prove you don’t have to choose between function and fun.