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All business marketing has one simple goal- drive sales by engaging both new and current customers. We believe that great content is the place to start. Social Media is the outlet for the content. An aesthetically pleasing site and imagery can engage users. Search engine optimization and pay per click drives customers to your content; and that good analysis tells us if we are doing everything right. As consumers, we are are inundated by Facebook posts, Tweets, Instagram pictures, YouTube Videos, blogs, and Google+ posts from not only our friends, but also the companies we follow. As a business, compelling content is only really worthwhile if it drives sales. What is the point of tweeting about your latest product if it gets lost in all the “digital noise” and thus overlooked. Here are a few of the criteria that any small business marketing campaign should meet- Does the marketing campaign reinforce your brand? Will it create a new customer or lead? Will it retain your current customer? Will it create customers who are passionate about your brand? If you could only publish one post to sell your product, would this be it? Bearpaw Partners is a marketing agency specializing in search engine optimization (SEO), website design, original content, analytic's, and social media marketing. You can read our original content stories on Medium, follow us on our blog, or tweet with us. We help businesses in every field- call us today for your FREE 30 minute consultation.