Godbe Research Information

For more 35 years, Godbe Research has employed innovative research methodologies to assess market situations, evaluate public opinion, and assist with the development of effective strategies. Our expertise in sampling, research design, interviewing, data processing, data interpretation, and statistical analysis ensures you receive the most reliable data from which to make sound strategic decisions. Private and public sector organizations rely on us for: • Telephone Surveys • Internet Surveys • Mail Surveys • Focus Groups • One-on-One/Executive Interviews • Intercept Interviews Our customized primary and secondary research studies have been recognized nationally for producing results-oriented data across a wide variety of arenas, including: Local Government—Land use planning; customer satisfaction; community needs assessment; employee satisfaction; bond, tax and assessment feasibility; resident and user satisfaction; program evaluation and satisfaction; general and strategic planning; public education strategies Corporate—Community relations; government affairs; corporate citizenship; product development; customer needs assessment; customer satisfaction; pricing and demand; message testing; brand awareness; copy testing; employee satisfaction Transportation— Strategic and long-range planning; ridership studies; pricing and demand; user satisfaction; advertising and outreach evaluation; segmentation; demographic analysis; community-based social marketing studies; panel development/maintenance Education and Libraries—Campus housing planning; library planning; tax and bond feasibility; customer and program satisfaction; understanding parent and community goals; employee satisfaction Political—Ballot measures; revenue measures; candidates Healthcare— Brand awareness; message testing; patient /physician satisfaction Workforce—Industry/cluster specific employment forecasting; occupational gap analysis; industry and occupational skills assessment