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GOBankingRates ia a leading personal finance destination educating our audience on their money in order to LiveRicher. Since January 2025, GOBankingRates has been part of Gen™ (NASDAQ: GEN), a global company dedicated to powering Digital Freedom through a family of trusted consumer brands. Our expertise includes customer acquisition, education and awareness, audience targeting and expansion and distribution across our own properties as well as Comscore Top Financial publishing partners for Fortune 1000 brands and advertisers. GOBankingRates has been a growing and profitable digital business based in Los Angeles with offices in New York and Pennsylvania for almost a decade and a half. GOBankingRates is unique as we build and scale our own consumer-facing websites with millions of monthly users as well as drive brand awareness and new customer acquisition for our Fortune 1000 advertisers. We are a leading personal finance site that partners with most of the larger financial portals, including MSN.com, CNN, CNBC, BusinessInsider, Time/Money/Fortune and others to give our advertisers incredible reach across billions of monthly impressions for their ads, content, and video. Our in-house Editorial and Design teams develop original content, tools, and custom brand features for GOBankingRates.com daily. Our intent-driven audience seeks out our award-winning personal finance content to educate themselves on their financial situation and how to take action to improve it, save money when shopping, best opportunities for investing and loans as well as travel ideas and budgets. Our Culture The biggest asset we have is our Team. We promote an entrepreneurial, friendly, results-focused remote culture that applauds innovation and embraces change. Our smart, passionate, driven employees are constantly encouraged to reach higher and think outside of the box, while enjoying high levels of collaboration. Our core values are centered around The Four Agreements by Don Miguel Ruiz

Website https://www.gobankingrates.com/our-mission/
Revenue $24.1 million
Funding $2 million
Employees 196 (45 on RocketReach)
Founded 2004
Address 1700 East Walnut Ave. 2nd Floor, Los Angeles, California 90245, US
Phone +1 310-297-9233
Technologies
Industry Technology, Information and Internet, Advertising & Marketing, Advertising, Internet Advertising, Business Services, Sales and Marketing, Rate Tables, Digital Media, Customer Acquisition, Media and Entertainment, Performance Based Marketing, Financial Services, Financial Vertical, Traffic Generation, Optimization, Bank Marketing
Web Rank 2 Million
Keywords Personal Finance, Financial Education, Money Management, Financial Literacy, Consumer Finance, Financial Planning, Financial Advice, Saving Money, Financial News, Investing, Budgeting, Debt Management, Retirement Planning, Credit Cards, Loans, Online Banking, Insurance
Competitors Quicken Loans, Credit Karma, The Motley Fool, LendingTree, NerdWallet, SmartAsset, Bankrate, Investopedia, WalletHub, ValuePenguin +36 more (view full list)
SIC SIC Code 874 Companies, SIC Code 87 Companies
NAICS NAICS Code 54161 Companies, NAICS Code 54 Companies, NAICS Code 541613 Companies, NAICS Code 5416 Companies, NAICS Code 541 Companies

GOBankingRates Questions

The GOBankingRates annual revenue was $24.1 million in 2026.

Julie Dameron is the Director of Sales Operations of GOBankingRates.

45 people are employed at GOBankingRates.

GOBankingRates is based in Los Angeles, California.

The NAICS codes for GOBankingRates are [54161, 54, 541613, 5416, 541].

The SIC codes for GOBankingRates are [874, 87].

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