GlassView Information

GlassView was founded on a simple belief. Advertising does not have a technology problem. It has a human one. For two decades the industry got better at delivering impressions and worse at understanding people. Reach increased. Targeting improved. Yet one question went unanswered. Did any of it move the person? The answer turns on a distinction the industry lost. You can push a message at someone. You cannot push persuasion. Persuasion is earned, granted by the person, never taken by the brand. And it is earned in one place only: how someone feels. Advertising works when people feel something, not when they see an ad and not when they click. That is why we built the Persuasion Curve. Through our partnership with Cogwear, a neurotechnology company spun out of UPenn Medicine, GlassView reads emotional response directly from the brain inside live media, then learns which feelings earn attention and action, and which do not. The result is a system that improves itself, the Emotional Intelligence Engine. Emotional response guides media decisions. Performance sharpens the model. The model keeps getting better at recognizing what earns a response, not just what reaches one. So GlassView does not tell brands how to persuade. It reads whether they have earned it. The person always decides. We built the instrument that lets you hear the decision. Today GlassView reads response across a reach of 2.7 billion people, for more than 80 of the Fortune 100. The ambition runs past advertising, into medicine, communication, learning, and human connection itself. Advertising is simply where we start. Feel. Persuade. Grow.