Generation Information

Generation is a branding and communications firm serving non-profits—think education, arts and culture, health care, and public policy. Working with us feels a little like therapy (in a good way), a little like cultural anthropology, and a lot like a shared search for the thing that everyone knows to be true about you but no one has found a way to say/show/celebrate. Our process often starts with research: qualitative (we call it a discovery) or quantitative, which leads to a possibly revelatory report, which becomes the foundation for positioning and messaging, which becomes the inspiration for tools in print, digital, and video. Our work may also yield a new institutional brand or a refreshed set of design standards. But we’re flexible. And we love to collaborate. So the process, really, is the process that works best for you.