Gènavant Information

Making a pair of shoes is like walking through high mountains and crossing running rivers; the scenery, clouds, trees, flowers and plants along the way come into eyes, sparkling into rays of shining light. Within the light, it finds manifestation of natural aesthetics and thoughts of humanistic philosophy being inlaid into the outside and the inside of this shoes; while wisdom of the times and collection of the beauties spring up to a pair of high heels in harmony with mind and body, waiting for those graceful feet in search for the same harmony. Shoemaker, whose delicate hands may wring thousands rivers into a crystal drop of water, makes shoes to perfection, as if cutting out a slice of one ten-millionth of brilliant radiance from diamonds and gems, and directing its flare into a pair of shoes flawlessly. Gènavant, established in 2017, is a crossover collaboration brand by two shoe designers, Prof. Jimmy Choo OBE of the second generation from a shoemaking family and Mr. Reggie Hung of the second generation from a jewellery family. This fashionable brand of jewelled shoes, rich in new image and having attracted attention globally, is named after a goddess, while its Chinese name has its third character taking the word for ancient, oriental, traditional and sacred chanting of Buddhist scriptures. As to its name, every pair of shoes has drawn the perception of the essence of the nature; the spirit of the handmade craftsmanship, through the customised top end jewelled high heels, demonstrates unique creativity and quality within every piece of art. In the world of Gènavant, the splendour and the beauty, which always stays within human’s heart, is spinning slowly and moving forward gently, like butterflies fluttering their wings in brilliant shining luster.