Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. In 2022, it was acquired by Signet Jewelers, and to this day, it continues to operate as the original online jeweler, offering smart luxury and meticulous craftsmanship. The brand's legacy has earned the trust of millions of satisfied customers, providing them with the confidence to make smart choices. This is achieved through Blue Nile’s commitment to secured deliveries, industry-leading Diamond Certification and 24/7 Expert Advice. Its high-quality standards and vast assortment make it a one-stop shop for all needs. This is further supported by solutions like 360-degree diamond viewing and honest, un-commissioned customer service, which empower them to make a confident choice that truly fits their needs, free from sales pressure or upselling. While operating online, Blue Nile also has stores around the country.
As the fastest growing online retailer of diamonds and engagement rings, the idea behind JamesAllen.com is simple: offer the world's most beautiful diamond engagement rings, coupled with the finest laboratory graded diamonds, all at an extraordinary value.
Gem Shopping Network is the preeminent, always-on experience for today’s luxury jewelry consumers. For devoted collectors and beauty connoisseurs, we’re creating a new paradigm, blending the thrill of discovery with entertainment and education for more than 60 million people. The ultimate connection between the world’s leading jewelry suppliers and discerning shoppers, GSN is committed to constant innovation and transformation, delivering dynamic engagements at every touchpoint.