Game Trade Magazine Information

Diamond Comic Distributors, Inc. (often called Diamond Comics, DCD, or casually Diamond) is an American comic book distributor serving retailers in North America and worldwide. They transport comic books and graphic novels from both big and small comic book publishers, or suppliers, to retailers, as well as other popular culture products such as toys, games, and apparel. Diamond distributes to the direct market in the United States, and has an exclusive distribution arrangements with several major U.S. comic book publishers, including Dark Horse Comics, Image Comics, Marvel Comics (until October 1, 2021), and IDW Publishing (until June 1, 2022). It is owned by Geppi Family Enterprises, which is also the parent company of Alliance Game Distributors, Diamond Book Distributors, Diamond UK, Diamond Select Toys, Gemstone Publishing, E. Gerber Products, Diamond International Galleries, Hake's Americana & Collectibles, Morphy's Auctions, the Geppi's Entertainment Museum, and Baltimore magazine. Diamond is the publisher of Previews, a monthly catalog/magazine showcasing upcoming comic books, graphic novels, toys, and other pop-culture merchandise available at comic book specialty shops. The publication is available to both comic shop retailers and consumers. On March 23, 2020, founder and CEO Steve Geppi announced that, due to the COVID-19 pandemic, Diamond would stop distributing comics to retailers and had directed printers not to send any new shipments to the company until further notice. It also organized Free Comic Book Day, a promotional effort to bring new comic book readers to independent comic book stores since 2002.