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G2 is the world’s largest and most trusted data source on B2B software, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem — which includes Capterra, Software Advice, and GetApp — serves more than 200 million annual buyers, representing teams at every Fortune 500 company. As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.

Website http://www.g2.com
Revenue $98 million
Funding $358.3 million
Employees 1,511 (850 on RocketReach)
Founded 2012
Address 100 S Wacker Dr Suite 600, Chicago, Illinois 60606, US
Phone +1 847-748-7559
Technologies
Industry CRM, Business Intelligence, Software, Technology, Information and Internet, Business Intelligence (Bi) Software, B2B, Media and Information Services (B2B), Business Software Reviews, Software Development & Design, Best Software, Data and Analytics, Technology Research, Enterprise Software, Information Technology, SaaS, Marketing Software, Sales and Marketing, Marketing Automation, Internet, Internet Services, E-Signature, Help Desk, MarTech
Keywords Software Marketplace, Software Review Platform, Digital Transformation Tools, Saas Reviews, It Decision Support, Technology Reviews
Competitors Trustpilot, Clutch, Software Advice, Sitejabber, Capterra, GoodFirms, FinancesOnline.com, PeerSpot, GetApp OutReach +35 more (view full list)
SIC SIC Code 73 Companies, SIC Code 737 Companies, SIC Code 738 Companies, SIC Code 7372 Companies
NAICS NAICS Code 513 Companies, NAICS Code 5112 Companies, NAICS Code 511 Companies, NAICS Code 51 Companies

G2 Questions

The G2 annual revenue was $98 million in 2026.

Eric Gilpin is the President, GTM of G2.

850 people are employed at G2.

G2 is based in Chicago, Illinois.

The NAICS codes for G2 are [513, 5112, 511, 51].

The SIC codes for G2 are [73, 737, 738, 7372].

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