Funshop Information

Funshop is dedicated to increasing the world's supply of fun work. We believe that fun work is your best work – that fun is the best measure of success – and that fun is what makes success feel like success. We consult with businesses to help them make their work more fun, measure their success with our novel survey instruments, and perform research on methods and metrics. Our first products are novel surveys that are fun to take. Fun surveys are vastly better than standard surveys for three big reasons: 1) More people take fun surveys, 2) Fun surveys sample the entire population, and 3) Fun surveys are powerful positive marketing tools. Only a small percentage, often <5%, participate in standard surveys despite inducements such as rewards. Standard surveys are unpleasant, and high compliance is only possible when participation is made mandatory. In contrast, participation in our fun surveys is >50% because they're fun. The reward is implicit in the survey itself. Responses to standard surveys are highly biased because only the extremes are sampled. Respondents are only motivated to take the survey because they either loved or hated their experience. The resulting sample is drawn largely from the 5-10% of participants with extreme responses. In contrast, fun surveys sample the entire population. Fun surveys reach the population you need to understand – the big bump in the middle of the Bell curve. Standard surveys are negative marketing. They leave a bad last impression, and associate your business with a boring and tedious experience. Fun surveys leave a great last impression, and invoke and identify the best aspects of your business. And people come back to your business because of what you do best – not what you fail to do worst. Fun surveys identify the core value of your business and measure your success with your core customers. Visit our website (funmanifesto.net/Funshop.html), read our blog (funmanifesto.net/FunshopBlog), and go have fun!