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Funnel is the leading marketing intelligence platform for marketing and data teams. It brings all their marketing data together and puts it to work, from reporting and AI agents to marketing mix modeling (MMM). Funnel Data Hub collects, stores and prepares dependable data from 600+ sources, with consistent definitions and complete history. It delivers that data wherever teams need it, including BI tools and data warehouses. Funnel Measure builds on that data with MMM, incrementality testing and budget optimization. Reporting and measurement run on the same data, with numbers teams can trace back to the source. Founded in 2014, Funnel serves thousands of brands and agencies worldwide, with offices in Stockholm, Boston, Hamburg and Sydney.

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The Funnel annual revenue was $70.4 million in 2026.

Fredrik Skantze is the CEO and Co-Founder of Funnel.

301 people are employed at Funnel.

Funnel is based in Stockholm, Stockholm County.

The NAICS codes for Funnel are [51, 511, 5112].

The SIC codes for Funnel are [737, 73].

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