ALOHA SPIRIT IS OUR SECRET SAUCE
At Hawaiian Bros, we’re inspired every day to spread the Aloha Spirit. To show kindness and respect, and to treat everyone as ’ohana, like family, in everything we do.
OUR FOUNDING PRINCIPLES
In true Aloha Spirit, Hawaiian Bros was founded on the principles of honor, inclusion and gratitude. We respect the dignity and self-worth of every individual, whether you’re a guest enjoying a meal or the team member preparing it. In our ’ohana, everyone belongs. We value our differences and celebrate our common ground. And we say, “thank you” often, emphasizing the positive in our lives every day.
POSITIVE VIBES LEAD TO POSITIVE LIVES
We’re on a mission to spread the Aloha Spirit to our customers, employees, communities, partners, and beyond. It’s why we’re working with local civic centers and organizations in the state of Hawaii and on the mainland to celebrate Hawaiian people, land, arts and culture. Learn more about our community engagement.
FRESH AND DELICIOUS, SERVED FAST
Each of our meals is thoughtfully prepared with generous portions of fresh, quality ingredients, with service that’s not only fast, but also friendly and welcoming. And we never use freezers, fryers or microwaves.
Proudly reimagining the idea of fast food, Aloha Poke Co. quickly packs hand-caught ahi tuna, Patagonian salmon raised without antibiotics, and other clean, simple, responsibly-sourced ingredients into beautiful, delicious bowls. Starting as a food stall in downtown Chicago’s French Market in 2016, Aloha Poke has grown to 17 locations throughout the Midwest, Southeast, Southwest and Mid-Atlantic.
What started in 2016 as a single San Jose location with fewer than 20 employees has grown into a Bay Area staple, now spanning over 17 locations and 200 employees and we’re just getting started!
As we expand beyond the Bay Area, reaching new communities as far as Florida, our mission remains the same: to serve fresh, high-quality poke while fostering a sense of community, sustainability, and innovation. Every bowl we create reflects our commitment to sourcing responsibly, supporting local businesses, and honoring the roots of Hawaiian poké while bringing our own California-inspired twist.