Franc is South Africa’s digital wealth coach, helping people save, invest and build financial confidence. We believe everyone deserves the freedom and confidence that comes with financial progress. But too often, the world of investing feels confusing, overwhelming and exclusionary. Franc exists to change that. We make saving and investing simple and accessible for first-time and everyday investors. Our mobile app gives South Africans the ability to save and invest in top-performing, handpicked funds from Allan Gray, Satrix and Sygnia, with no minimums, no jargon, and no hidden fees. But we’re more than just a platform – we’re a coach. Our role is to guide, encourage and support people as they build small habits that grow wealth over time. Through our content, tools and community, we help people move from money stress to financial self-respect, one small step at a time. 💡 Designed for everyday South Africans 📈 Trusted by over 150,000 users 🏆 Named Fintech Startup of the Year at the SA Fintech Awards (2025) 🏦 Franc is a registered financial services provider with the FSCA (FSP no. 49998) Email: info@franc.app WhatsApp: +27 62 812 3798 #GrowWhatMatters
| Website | https://www.franc.app |
| Employees | 74 (16 on RocketReach) |
| Founded | 2018 |
| Address | 1 Fredman Dr, 2 Merchant Place, 3rd Floor, Johannesburg, Gauteng 2196, ZA |
| Industry | Financial Services, Investments, Machine learning, Actuarial Science |
| Keywords | Robo Advisor, Investing, Investment Strategies, Automated Investing, Portfolio Management, Passive Investing, Online Investing, Financial Planning, Money Market, Cash Management, Investment Goals, Investment Planning, Retirement Planning, Long Term Investing, Wealth Management, Financial Technology, Fintech, Algorithmic Trading, Investment Tools, Trading Platform |
| Competitors | PayPal, Wise Solutions , Inc., Revolut, Coinbase, Square, Cash App, Remitly, Venmo, Plastiq, Zelle +45 more (view full list) |
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Thomas Brennan is the CEO of Franc.
16 people are employed at Franc.
Franc is based in Johannesburg, Gauteng.