Fractal Rock Solutions Information

Fractal Rock Solutions, Inc helps clients find the 50% of marketing spend that is wasted so that they can reallocate that spend where it is effective. We use extensive mathematical and machine learning algorithms in an easy-to-use cloud-based application to help clients analyze and optimize their advertising budget across channels. The primary innovation is the use of machine learning to find patterns that result in 15 to 20% more sales per advertising spend than current methodologies. AnalyticaROI is a web-based artificial intelligence platform built on our Sandstone neural network engine. It is designed to help companies optimize their advertising spend by allowing companies and agencies to collaborate on version-controlled advertising models and simulate various adstock allocations. It optionally provides real-time model verification through industry-standard data feeds to monitor the active model performance and provide alerts when the model diverges from expectations.