Fospha Information

Fospha is the measurement system enterprise brands run on every day, so they can see everything, sell anywhere and move on the opportunity instantly. Most enterprise brands already run a standalone MMM and incrementality tests. But when it comes to daily decisions, teams fall back on stitched-together ad platform reporting and last click, because they don’t have a better version of attribution and their strategic measurement isn’t connected. Fospha brings it all into one system, so every team works from the same numbers and conversations with finance focus on where to spend next, not whose number is right. Media Mix Attribution shows every channel and marketplace each day, down to the ad. Marketing Mix Modeling zooms out to show what each channel, online and offline, contributes, so you can plan and forecast your budget. Incrementality Testing answers your biggest budget questions with tests run by our experts. AI and Automation lets you ask your numbers a question and turn the answer into action. Behind the platform are measurement scientists, growth strategists and platform specialists who work inside every account, helping your whole business trust a new source of truth. With $100B+ in revenue measured across hundreds of brands and 10+ years in measurement with 180+ experts across 3 continents, we close the gap between advanced measurement and the daily decisions that actually move the needle. Our product is deeply embedded across teams, with 25 log ins a day on average per brand to report, plan and optimize, and enterprise brands grow revenue 16% on average in their first year. Ready to stop defending your budget and start growing it? Book a demo at fospha.com.