Fortunate Bear Competitors

Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company. Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products. We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work. Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.

Hi friends! Welcome to Pura Vida, makers of the original friendship bracelet. We’re a bracelet company turned lifestyle brand that looks good and does good too. We create colorful, thoughtful pieces designed to mix and match so you can show off all the hues that make you, you—all at price points that won’t break the bank. Beyond style, we operate as a certified B corp, partnering with sustainable factories that ethically employ workers in six countries. (In fact, we still work with the same artisans we met all those years ago on the beach in Costa Rica!) Since 2010, we've also donated over $5 million to causes that support our planet and the people in it. Each Pura Vida piece we make is rooted in giving back and bringing people together, a colorful reminder that it's the simple *strings* that tie us all together.

Our lives are the sum of a million little moments, and we believe every single one has the potential to be extraordinary. Balancing product and purpose, we design clothes that spark joy and inspire togetherness. Made from proprietary Lunaluxe® and Soluxe® bamboo fabrics, our cloud-soft sleepwear and daywear are designed to laugh, play and snuggle in. With our headquarters in LA, we strive to bring joy and comfort to families around the world. Inclusivity, community and transparency are integral to who we are, and giving back remains one of our core values since our founding in 2018. We’re proud to donate a portion of all proceeds to Alex’s Lemonade Stand Foundation, a leader in pediatric cancer research.