FOLKL helps organisations make the right decisions. ‘FOLKL’ is a derivative of ‘folk’ (people in general, relating to the traditional art or culture of a community or nation), and ‘focal’ (relating to the centre or the most important part). FOLKL is a research company comprising multi-disciplinary thinkers, with a vision to understand public opinion and human behaviour in greater depth. People are our priority. We are interested in not just asking ‘how’, but ‘why’ things happen and people do the things they do. Our philosophy is rooted in a "community-up" approach. We use qualitative research methods to uncover insights that deliver clarity, direction and confidence to help our clients unlock opportunity.
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FOLKL Questions
The FOLKL annual revenue was $2 million in 2026.
Will Innes is the Managing Director of FOLKL.
5 people are employed at FOLKL.
FOLKL is based in Napier, Hawke's Bay.
The NAICS codes for FOLKL are [54, 541].
The SIC codes for FOLKL are [87, 873].
Top FOLKL Employees
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Will Innes
Managing Director at FOLKL
New Zealand22 -
Henry Lyons
Research Director at FOLKL
London, GB2 -
Katrin Wunderlich
Research Manager at FOLKL
Hawke's Bay, New Zealand2
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