Fluid Information

For more than 15 years Fluid has transformed the way that people shop online by fusing uniquely powerful and beautiful ecommerce experiences with industry leading technology. And although the landscape is constantly shifting, one thing has never changed: our passion for always doing something amazing. To us, amazing doesn't just mean new or different. It means that everything we create truly speaks to our customers, evoking the spirit of their brands and driving results. As pioneers in the digital commerce space, we have remained leaders by creating innovative solutions that enhance our customer's shopping experiences and drive revenue. Everything we do comes down to one thing: turning shoppers into buyers. It’s about much more than “conversion” - it’s about creating head turning, heart stopping moments. It’s about getting into shoppers minds. It’s about understanding what’s possible, and going a step beyond. At Fluid, we've fused our three core competencies — strategy, design and technology — together to create commerce experiences and software that transform digital shopping from “a channel” into an integral part of every consumer's journey and mindset. Fluid is at the heart of digital shopping. A heart that is emotional, rational, functional, magical and beating strong. Fluid was acquired in 2018 by Astound Commerce. In 2020, Fluid Configure spun off into the separate ConfigureID independent business.