FloaterPaddle Competitors

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.

Employee-owned NRS, Inc. is a leading manufacturer of high-performance inflatable boats and SUP boards, and of rugged, innovative gear for anyone seeking adventure on the water. Born in a college professor’s garage in 1972 as Northwest River Supplies, NRS has become a major force in the outdoor industry, inspiring and equipping countless paddlers and anglers in the U.S. and around the world.

From our humble beginnings over 25 years ago in the sleepy coastal town of Santa Cruz to becoming a globally recognized brand, we have never lost sight of who we are and what we do. We are part of a global community of surfers, shapers, designers, and craftsman who are connected through surfing and the pursuit of perfection. We take pride in every board we make and celebrate the millions of waves around the world that have been ridden and look forward to being a part of the lineup for years to come. We are Surftech, The Original Board Manufacturing Company, and We Live For This.