Avid is the power behind the content that touches virtually every person on the planet. Every word, every note, every frame, every day. Powering greater creators and trusted newsmakers, Avid enables everyone with a story to tell – from Emmy®, Grammy®, and Oscar® winners to rising talent. Built on a dynamic media intelligence surface, Avid tools support the full production lifecycle, from story assignment and editorial editing through archive and distribution. Avid understands professional media from the inside, combining human creativity with AI-driven orchestration so production moves faster, costs less, and allows organizations to see what their content is worth.
Steinberg has been providing award-winning, technologically advanced music and media production products for musicians and producers of music, video and film since 1984. Today, Steinberg is one of the world's largest manufacturers of audio software and hardware, with millions of users worldwide. The Steinberg range of products has long since found world renown in all aspects of modern digital audio processing, and form the backbone of facilities specializing in music composition and production, mastering, restoration, broadcast, sound design, audio post for the film industry among many others.
Since January 2005, Steinberg is a wholly owned subsidiary of Yamaha Corporation, the world's leading manufacturer of audio hardware.