Five by Fifty Information

Asian Consumer Intelligence is a strategic planning, trend forecasting and innovation consultancy with a proven track record helping global companies understand new behaviour to position brands more effectively in APAC, the world’s fastest growing region. Established in Tokyo in 2007 under the name Five by Fifty, Asian Consumer Intelligence relocated its office to Singapore in 2011. Five by Fifty was founded and inspired by the statistic an estimated five billion people will populate Asia by 2050. The name Asian Consumer Intelligence reflects our philosophy; identifying change to provide future-proofed strategy to unlock new business opportunities. Asian Consumer Intelligence works on a ‘fat-free model’ and utilizes a network of talented researchers, strategic planners, trend forecasters and experts in design, innovation, sensory branding, technology and semiotics to provide business solutions for international clients spanning industries including personal care, telcos, beverages, banking, retail and food. Our international network is conversant in Asian languages, cross-cultural understanding, and has real experience living and working on the planet’s most populous continent. Many of our clients have been with us since establishment and the majority of new business comes from referral. In Asia’s Century we have experienced firsthand the fundamental shifts in consumer markets and changing demographics in the world’s most dynamic region. We use a proven methodology connecting our clients to real-time intelligence through our proprietary trend service, ethnographic and netnographic research, country immersions, innovation workshops, trend forecasting reports and semiotic analysis, to provide answers, insight and inspiration to some important questions you might have. What is the business opportunity? How do we implement new strategies successfully? Please contact us for a glimpse of the future.