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FirstPrinciples starts, acquires, and advises B2B SaaS Companies. We strive to create $100mm in enterprise value every year that we can realize within 7 years. We like to build and scale businesses in the Martech, Fintech, and HR Space. We have developed marketing and sales playbooks to generate revenue and product engineering processes to build enterprise-grade applications fast. FirstPrinciples invests heavily in developing its people. Our team of over a 110 people work remotely across different countries with the largest presence in India.

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The FirstPrinciples annual revenue was $29.8 million in 2026.

16 people are employed at FirstPrinciples.

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