FIRST Digital Information

FIRST Digital is a New Zealand–based digital strategy, analytics and conversion consultancy with more than 20 years’ experience helping organisations grow through better digital decision-making. Our purpose is simple: to help businesses create digital experiences that work harder for both customers and commercial outcomes. We do this by bringing together strategy, data, technology and experimentation to turn insight into action. As a multidisciplinary team, we work across digital analytics, measurement frameworks, conversion optimisation, experimentation, personalisation and performance marketing. Rather than chasing tactics in isolation, we take a connected, end-to-end view of the digital ecosystem — understanding how data, platforms and customer behaviour intersect, and where meaningful improvements can be made. We partner with organisations to move beyond reporting towards continuous optimisation. That means clearer measurement, better use of data, smarter testing, and technology choices that genuinely support growth. Our approach is pragmatic, collaborative and grounded in real-world delivery. FIRST Digital is a long-standing Google Partner, Google Analytics Certified Partner and Google Analytics Premium Reseller, and we work closely with leading experimentation and personalisation platforms to deliver best-in-class solutions for our clients. Based in Auckland, we work with some of New Zealand’s leading retail, travel, energy, finance and service brands, as well as ambitious organisations looking to scale their digital capability and return on investment. We believe in open, honest partnerships, adaptive thinking, and doing the work properly — not just quickly. Learn more: Website: www.firstdigital.co.nz Get in touch: info@firstdigital.co.nz +64 9 920 1740