Market research groups are organised by companies and organisations to test something specific to their business, eg. products & services, advertising, new ideas etc. They need feedback from consumers to determine if the discussion topic will be successful. Firefly Research recruits individuals to attend market research groups, giving their opinion on a range of different things, and getting paid for their time. Participants are usually paid $50-$100 for the group, no strings attached.
| Website | http://www.fireflyresearch.com.au |
| Revenue | $2.6 million |
| Employees | 1 (0 on RocketReach) |
| Technologies | |
| Industry | Market Research |
| Keywords | Market Analysis, Data Analysis, Market Research, Customer Research, Consumer Insights, Competitive Analysis, Consumer Feedback, Business Research, Product Testing, Qualitative Research, Research Services, Service Testing, Quantitative Research, Brand Research, Advertising Research, Survey Design, New Product Development, Idea Validation, Market Segmentation, Focus Groups |
| Competitors | Ipsos, Kantar, PT. The Nielsen Company Indonesia, Pureprofile, Roy Morgan, MRA Engineering, Adelaide Research and Innovation Pty Ltd, Thinkfield, Colmar Brunton, McNair yellowSquares +16 more (view full list) |
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The Firefly Research annual revenue was $2.6 million in 2026.
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