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Filmo is a global live shopping and social commerce platform for fashion, beauty and luxury vintage brands. It operates across North America, Europe, Asia, Australia and the Middle East, connecting Meta and e-commerce into a single, commerce-grade system designed to convert video into revenue. Filmo was built around a consistent gap in the market: brands were already producing livestreams, try-ons and styling content across Instagram, Facebook and their own sites, yet conversion remained manual and fragmented. Most solutions either made one channel shoppable and left the rest as content, or created a second store with disconnected inventory, reporting and operations. The result was predictable: buyer friction, weak attribution and an internal workload that scaled faster than sales. Filmo solves this by adding a live-shopping layer on top of social and the existing store. From one environment, teams can plan shows, run live operations and drive checkout. Meta lives and replays become shoppable from the first “shop” comment through to order, while a single e-commerce backend keeps products, orders and inventory aligned across social, the brand site and the Filmo marketplace. Our focus is straightforward: help brands turn live and replay video into a measurable, repeatable revenue channel, with the same level of control, attribution and reliability expected from the online store and paid media. Filmo is female-founded and built by operators with deep experience across marketplaces, product and growth, supporting live commerce teams across North America, Europe, Asia, Australia and the Middle East. Download Filmo: https://linktr.ee/filmo.app

Filmo Questions

Carolina Ferrarello is the Founder of Filmo.

3 people are employed at Filmo.

Filmo is based in Southbank, Victoria.

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